Great user experience is more than just a pretty UI
In eCommerce, the goal of more and better is persistent and achievable. We put data to work to help our clients realize continuous improvement in critical KPIs through ongoing measurement, analysis, and optimization.
What we do
Our eCommerce solutions are built with your business growth in mind. Using a simple CMS and providing full website training upon completion of your site, we leave you in a position to be able to manage your stock and add new products with ease, no matter how large your business becomes. Whether you run a start-up company or a multinational corporation, we are able to tailor to your eCommerce needs with a stunning new website.
Analytics & Reporting
- You can improve what you don’t measure, plain and simple. We dive deep into web analytics to identify what’s working well and what needs to be fixed. Our tools include Google Analytics, Google Data Studio, SEM Rush.
Search Engine Optimization
- We incorporate current SEO best practices in all areas of the design and development process, from site structure, page layout, content organization, navigation, and intra-site linking, and pages titles/URLs as well as on going on-page and off-page works.
Conversion Rate Optimization
- Conversion Rate Optimization is all about maximizing the performance and ROI of your website through A/B testing, data collection, analysis and adjustment. We look closely at all aspects of the user experience, from copy to design to layout and interaction, then progressively iterate and refine each of these to achieve measurable improvements in the KPIs that matter most.
Ecommerce SEO is a multi-faceted process. When you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.
01 Initial Analysis
When kicking off an SEO campaign, we start by diving deep into your company, website, industry, and competitive landscape. By doing so, we can make some rough estimates on how much time and work it requires for your site to conquer the desired Google top.
02 Auditing website
The second step in auditing a website for SEO is to learn your current rank, review your website's analytics, and determine the keywords that will set you apart.
03 Competitive analysis
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come up with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.
04 Keyword identification
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are often called keywords or keyphrases. By researching online using free tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we'll find out how you should be describing your store or products to rank highly in searches.
05 Keyword implementation
The next step in our process is to implement the keywords we've found to be most relevant to your website. These keywords will likely be implemented in a number of places, including in your store's homepage, page titles, meta descriptions, product descriptions, and so on. This step is essential to eCommerce SEO, ensuring you show up in search results when potential customers need your products.
06 Product page optimization
Every page on your website should be optimized for search engines. When it comes to eCommerce stores, it's hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords." We'll review each page of your website in-depth to ensure that you're targeting long-tail keywords, that your images are optimized with alt text, and that you're not missing crucial SEO elements like title tags.
07 Navigation optimization
Ecommerce SEO includes making your site user-friendly. Your website should be easy for users to navigate, even if you carry a wide variety of products. We'll make sure that everything is sorted into sections or categories, and that there is a link to each top-level page from somewhere in your menu.