What Is SEO?

If you want search engines to offer your content in results, you need to do three things:

  • Ensure these search engines understand who you are and what you offer.
  • Convince them that you are the most credible option for their users.
  • Make your content deliverable.

How high in the rankings and how often you appear is merit-based; these engines will show the results they consider to be the best fit for their users.

Why Is SEO Important?

Search Engine Optimization brings you the most precious traffic (also known as organic traffic), which is “free” — when a search engine shows your content to its users in the organic part of a SERP (Search Engine Results Page), you do not pay for the ranking. When the user clicks on the result and visits your site, you do not pay Google for a visit. And that briefly describes what is SEO used for.

The big advantage of SEO traffic is that, if chosen Search Engine Optimization strategy is effective (and we will look at how to make that happen below), then it is an ongoing source of free traffic.

How Search Engines Work?

The fundamental aim of search engines is to satisfy its users. They want to provide the best results when a user searches for something. When someone uses a search engine, such as Google, Bing, or Yahoo, they are looking for the solution to a problem or the answer to a question. These engines want to provide the most helpful, relevant, and credible answer or solution.

Google Versus the Rest of the Search Engines?

Google dominates search in most countries across the globe, almost to the point of being a monopoly, particularly in English. In English, worldwide, 88% of searches on desktop are on Google. On mobile, that figure is a whopping 96%. Bing and Yahoo combined account for 1.5% of searches on mobile and 8% of searches on desktop. That makes Google vastly dominant. And by far, the most important search engine you should be focusing on.

How Google Works?

Google says, “we are organizing the content of the web.” That is a lovely way of putting it. Google organizes the content of the web to be able to deliver to its users the best answer to their question or solution to their problem. You can look at this as Google being a reference system for all the information on the web. It keeps references to every page (and the information it contains), and then when someone asks for specific information, Google can point them to the content that best supplies the answer or solution.

It is very helpful to approach SEO from the perspective that you are providing solutions to Google’s users, and you are asking it to recommend your solution.